how to create better user engagement

User Engagement: Crucial Part of any Application

App Development
how to create better user engagement

Mobile Applications are booming these days. Everyone wants a mobile application but how to ensure that your app is perfect? By having lots of features, good graphics & stunning animation, do you think you will make enough money out of your app? Well, the truth is, the only thing that matters is User Engagement. If you cannot engage user in your application, your application isn’t worthy enough.

There are millions of mobile applications available in market. Though most of us know very few popular ones like Whatsapp, Candy crush, Temple Run, Facebook, Twitter etc.., we often fail to notice that these apps are a huge success because they engage a user. User loves to spend time with these applications.

So how can we make our application engaging?

User Interaction

We all know that look and animation play vital role in application, though we recommend to have enough user interaction in your games or apps. It is essential to keep the user engaged. Often users get apps either for informative purpose or play games to get out of boredom. If you have an excellent game but if there is no interaction then user might get bored and will not use the game anymore. Same applies to informative apps as well.

Excitement

Be it a game or an app, create excitement for the user. If you have game for user, integrate game center and have challenges for user. Users always love to beat challenges. If you have app, let user share their experience & status. You can utilize social media to engage users with almost no cost.

Gifts / Surprises
Who does not like gifts & surprises? Your game/app can have few premium features locked. Users can only unlock it by reaching at specific milestone. This will create curiosity for them to spend time with your app/game as much as they can. You do not need to have costly gifts and surprises. You can have virtual gifts or something that can be shared on social media to grab attention.

Regular Updates

iOS 15 has been launched recently. Update your app or game to iOS 15. Check out new features, which are introduced and see if you can get it in your app/game. User will always love to check something new.  Even if there are no updates in terms of features, you should update your app/games at regular intervals with new designs and look.

Coverage

You never know who is using your app and from where. You should have your app/game in all major languages. Users always love to play app/game in native language. Devices matter as well. There are phones and tablets available in market. All have different screen size and screen resolutions. Get your app/game designed and developed for most of devices.

About Zorior

Zorior is a custom Mobile App and Web development company that aids its clients in their business goals through right technology by following superior code standards and customer oriented output. To get a free consultation of your application, drop an email at info@zorior.com or give a call on +1 (475) 465 5787.

business app development

Should Your Business Develop A Mobile App?

App Development
business app development

The role of mobile apps for bringing in your business with more traffic and sales can’t be ignored anymore. However, tapping this opportunity for your business requires developing a mobile app. While a costly affair, it is an important step ahead.

Unless, living under a cave, you would have already aware of all that buzz going around mobile apps, the way they are transforming businesses into mobile age, bringing sort of a revolution, how everybody finding them cool and all. But, when it comes to you developing one, you’re mostly in doubt to denial mode. To clear those doubt of yours I have pointed out few points, helping you go into confident mode.

Feel the smartphone Revolution: APPlify yourself

Are your competitors already harnessing the power of mobile and Smartphone applications for bringing business transformations? There might be a lot going on with your competitors, but you’re yet to make any diversion in that direction. If that’s the case, time to hit the hornet’s nest, killing those prejudices, coming out of cave and app-lifying yourself. Change your thinking; New industries are not about entering late or early, but transforming things and harnessing them to the maximum. Give this new industry a hit for your business and watch out yourself.

The Cost Bracket

Though, a mobile app can be a costly affair, depending on functionalities one targeting. They may take a considerable part of your marketing budget, but believe me it’s not going to cost you a fortune, neither an arm or a leg. It’s a smart decision, an onetime investment capable of taking your brand to new heights, if strategized appropriately, can be your marketing team’s best decision in recent time.

Believe in Analytics

Now, that you made up your mind and understood the cost hazards. Here comes the most important question, whether to make an app or not, if yes, how much to invest in it. For finding those answers, you need to look into web analytics software your marketing team already relying on. Talk to them, though they may look surprised initially. With their help, do a deep insight into your website visitors using either phone or tablet: their location, device type and OS, pages they visiting frequently, bounce rate etc. Arrange those data, tabulate it, then decide for yourself, whether it’s worth investing in mobile app or not. If your answer is still a YES, keep reading.

Pick the right candidate

If you’ve already considering yourself to be the Arnold of mobile apps, take a deep breath. Don’t push it too hard, take your time, watch your steps. The key here is to pick the business candidates, which you’ll be targeting with your app, putting too much in a single app can increase development costs and frustrates users. Like, It’s not wise to target your import business and employee management in a single app. If you have a flexible budget, try to categorize your business candidates and target them with different apps, your web analytics software can be helpful here. In addition, try to implement your app strategy in phases rather than in one go.

Conclusion

There are no concrete universal rules, when it comes to mobile apps. This industry is more like “make your own rules”, whether you’re a Lion or Rabbit, anyways you need to run.

About Zorior

Zorior is a custom Mobile App and Web development company that aids its clients in their business goals through right technology by following superior code standards and customer oriented output. To get a free consultation of your application, drop an email at info@zorior.com or give a call on +1 (475) 465 5787.